Correct formulation?

    • Apsalar
      Apsalar
      Gold
      Joined: 25.01.2008 Posts: 1,900
      Hello!

      Could anyone please tell me if this sentence is correct:

      (The question is: )

      How Digital Branding is used in practice in order to leverage brand value.


      Context: I want to find out how companies actually apply digital branding in order to strengthen their brands.

      If anyone comes up with a better formulation, just fire away! ;-)

      Thx in advance!
  • 6 replies
    • Tailyn
      Tailyn
      Bronze
      Joined: 21.11.2008 Posts: 93
      Originally posted by Apsalar
      Hello!

      Could anyone please tell me if this sentence is correct:

      (The question is: )

      How Digital Branding is used in practice in order to leverage brand value.


      Context: I want to find out how companies actually apply digital branding in order to strengthen their brands.

      If anyone comes up with a better formulation, just fire away! ;-)

      Thx in advance!
      Would never use 'how'. Try in what way is digital branding practiced in order to leverage brand value.

      Or something similar.
    • Apsalar
      Apsalar
      Gold
      Joined: 25.01.2008 Posts: 1,900
      Ok. Thx for the quick response!
    • roopopper
      roopopper
      Bronze
      Joined: 31.12.2010 Posts: 4,289
      Dont forget a question mark at the end of the question ????????????????

      :f_biggrin:
    • gadget51
      gadget51
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      Joined: 23.06.2008 Posts: 5,622
      You could use the 'How' but I'd edit 'in order' out as superfluous. Maybe leverage sould be changed to 'maximize', but maybe not.
    • Apsalar
      Apsalar
      Gold
      Joined: 25.01.2008 Posts: 1,900
      Originally posted by roopopper
      Dont forget a question mark at the end of the question ????????????????

      :f_biggrin:
      Well, yes, actually I wasn't sure if you have to place a question mark in the following sentence: The research question was to analyze how Digital Branding is used in practice to leverage brand value.


      Originally posted by gadget51
      You could use the 'How' but I'd edit 'in order' out as superfluous. Maybe leverage sould be changed to 'maximize', but maybe not.
      Ok, thanks for pointing out the superfluous character of 'in order to' in this sentence.

      I'm going to consider the maximize vs leverage... but I'm not sure if maximize is the proper word in this context... hm...

      Well, thx anyway!
    • mineriva
      mineriva
      Bronze
      Joined: 30.04.2008 Posts: 913
      I hate formulating anything in the passive.

      Also KISS !

      how about :

      How do companies use digital branding to promote their brands?