It sucks, because you're oop, I would likely just shove on the flop.
Although call and then evaluating on the turn is also fine
Some players would raise with bluff a lot of times with middle pp, some would do it with Jx and also call for shove, some with overpair QQ-AA and you sometimes see there trips.
Because your hand, consider your 3-bet range is very strong on that board and players would like to make moves on paired boards, then shove is likely the best.