I will add,
I am NOT saying poker is rigged. I always laughed when people said this in forum as a way to explain their losses and beats. But I will add this:
It is mind blowing that we, including myself, put so much confidence on the 'system'. The fact is we have not clue of what is going on behind the curtains.
Would you play Blackjack? Most of you will answer: ''NO, because it is a -EV$ Game and I cannot expect to win in the long run''. Now will you play blackjack ONLINE? Let say on UltimateBet back in the day? I can't say their blackjack is rigged but I can't say otherwise, and with CEREUS background who know how many players lost to software scam.
I won't name any site affiliate with pokerstrategy, but the have 'better' names and reputation, ok. I never and still don't think poker is RIGGED. But I do think their 'super random shuffling' method is Action prone.
Back to the loyalty point issue, I think a good start would be to completely scrap those, lower the rake, and get down to what the business is really about, playing poker. Not farming points and making 24 tabling robots.