worthy bluff or waste of money?

Pre a bit too loose for me but it is not terrible.
Flop quite standard. I don't think raising would be bad either but I prefer just to call here.
That turn could probably be played as a check too. Betting isn't bad but when you bet I would maybe make it slightly bigger.
That river bet seems fine to me. Yea you don't rep much but neither does villain. JJ+ and some Tx (if he has any in his 3betting range here) will probably find a call but how big part of his range really is going to call? I would say he is quite weak here.

Vs BB pre-flop borderline call.
I will check-back on the flop. If he checks, I will bet on the turn. The river is not good for bluff. Just give up.

We can’t check back the flop, but I guess you mean the turn. On the flop villain makes a Cbet.
I would just give up pre-flop and as played I would check the turn and give up unimproved,

Cheers,
SDK1987

The river is not good for bluff. Just give up.

I wouldn't say it is that bad.

1) villain will have hands in his range that he will fold against a bet, and those hands usually beat a 6-high
2) if villain is not a total calling station we should always have a bluff range when we do bet

We don't rep much here. Our value range is probably TT,A4s,A2s (7combos). So if we want to have a bluff range, that should be about 3 combos. Hero's hand is a good candidate for a bluff because it has least showdown value and it doesn't block some of villains higher flush draws that much.

Preflop your call is good, preferable to fold.
On the flop you should always be raising here, that is how you make money with this hand. You have 45% equity vs an opverpair on this board and the best way to realize it is to try to get the money in OTF.
As played, turn is a bet because of what la55i said.

Originally posted by SDK1987
We can’t check back the flop, but I guess you mean the turn. On the flop villain makes a Cbet.
I would just give up pre-flop and as played I would check the turn and give up unimproved,

Cheers,
SDK1987

Yeah, my mistake. Check-back on the turn. And still give up on this river. Too bad card to bluff.

This is fold for me pre, I think this is just too wide. OTF calling is pretty standard, OTT I would definitely just x/b and play it passively, because that´s what works for me at NL10. Betting 1/3 there would work if he overcbets OTF imo and even if he does I wouldn´t bet on the fact he would fold his Ax. So maybe it would be smart to go for small bet OTT and then just bet big OTR (2/3 as u did), we create some dead money OTT (but we assume he calls there with some Ax). As played I think we have to bet the river and Im really surprised he called there, because if he cbets 2x I don´t think he should call OTT, so I can´t really see anything he calls u with, because Tx should cbet OTT imo. The other issue is, that I don´t know with what hands do u play this line? I can imagine some 66-99 betting 1/3 OTT, but why would they bet OTR? All in all, this is way too difficult line for me and I would just xb OTT and try to hit my flush.