Hey Tim64,
Originally posted by Tim64
Simple question, really:
What does it mean when people talk about "turning a hand into a bluff"?
E.g. suppose I raise JJ from mp. I get called by BB and flop is: K
Q
9 
BB donks into me for 1/3 potsize and I push all-in over the top.
This is a situation where I think people would say 'I have turned my hand into a bluff'.
And I'm not sure exactly what it means. Is it because I might be seen to be representing either the K or the Q, or what? More importantly, why do people use it in a negative way? What is wrong with making a semi-bluff in a situation where we might still have the best hand - e.g. if villain had a low pocket pair?
I shall be eternally in the debt of he who can illuminate this for me 
TIA
I decided to quote your first post and explain on it...
When we say that we turn our hand into bluff it means that we raise our hand with intention of making opponent fold his hand.
For example, if we put opponent in your example on Qx, then we are way behind and we should raise and represent a KQ/AK in order to make our opponent fold his hand, this way we would turn our hand into bluff, but if you think opponent is more likely on 9x or gutshot draw, then we raise as well, but this time we make a value bet and don't turn our hand into bluff.
I agree that turning hands into bluffs is more applicable with BSS, but sometimes you can also find yourself in such a situation when playing SSS, specially with increased stack.
...one thing I forgot, we say we turn our hand into bluff is meant when we have a weak/medium made hand, but we decide to represent a very strong hand. If we have trash and we bet, then that's a bluff, not a hand turned into bluff.
I think that's it.
Regards,
burek2000