Updated on 22 Feb 26 by
Barry Carter
Poker Expert

888 and Amaya make bids for bwin.party

As much as €1.5 billion is on the table for a potential merger between some of the biggest operators in the industry.

The offices of bwin.party

bwin.party was put up for sale last November and in the last few days has seen offers from both Amaya and 888 Holdings. 

Last week it was revealed that 888 Holdings, worth £600 million, made a 'reverse takeover' offer to the £800 million valued bwin.party. 

In a statement from 888 Holdings, the board believes there is a “significant industrial logic" to a partnership between the two operators.

Today it has been revealed that GVC Holdings has teamed up with Amaya, the parent group of PokerStars, to make a bid of €1.5 billion for bwin.party. The bid is made up of cash and GVC shares.

The plan would be for the poker side of bwin.party's business to be sold to Amaya for an 'agreed price', with the remainder of the business being run through GVC Holdings. 

The share price for bwin.party has risen from 88p to 108p in the wake of these bids. 

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Poker Expert

Barry Carter is the editor of PokerStrategy.com and the co-author of The Mental Game of Poker 1 & 2, Poker Satellite Strategy, PKO Poker Strategy, Endgame Poker Strategy, GTO Poker Simplified, Mystery Bounty Poker Strategy and Beyond GTO. In 2025, he won the Global Poker Awards for Best Book and Twitter Personality of the Year.