I think it would be a good idea and a fun thing to do if every month there was a freeroll for every user category (bronze, silver, gold, plat, diamond) where the winner of the freeroll doesnt get a money prize, but a buyin for a 50$ or 100$ HU game against a coach.
Maybe 100$ for best of three HU game against a coach?
Think its a good incentive for new players to improve their game, new video's could be created like this and of course its just fun to do