There are 2 reasons to be tempted by the Shiny Green Button. We are not talking about when you are in a valid reason to think you are ahead in a hand and want to extract more value....This is only when you are behind and reasonably think you can not win the hand with your holding.
1st being that even though you should know better and fold your losing hand, you have a pride issue that your hand "should" have won. Thus you call on the off chance you do have the right hand OR that you want to show that you should have won with your hand instead of thier suckout, bad line, etc.
2nd being that for what ever reason you think you are behind and you just have to qualify your reasoning 100% by seeing you are beat.
Both of these are WRONG reasons to hit the call button. You need to figure out which one you are....
If you are in the 1st group...Pride is a very hard thing to break and it can be a very personal battle, but it is an important battle with yourself when it comes to profitable poker. One way to get away from the pride call is to stop calling altogether. If I am evaluating the hand and figure that I have the villain beat, then I do not call I raise. This means that I do lose if I misread and actually had the better hand...but also means I do not piss away money on bad calls where I do not have the better hand. This is only 1 way to deal with pride calls...If you think you are ahead bet, if not FOLD.
If you are in the 2nd group....The qualifying call, is actually the reverse of Pride. It is the insecurity in yourself to make the right decision and know you were right to move on. Best way to combat this is with notes on players. Stating in the notes that the villian bets when he has X type of winning hand and will play the following ranges in X positions. This will help you be more secure in the folds because the history of the villians actions. Yes you will get bluffed now and then but it is better to get bluffed 1 time then call to see you are beat 3.
These are just two simple was to dealing with the tempted Call Button....