I've played two of them now. The best thing to do (for the players who don't want to buy in for $11) is to join the $2.20 Satellites (the non turbo one). They're held every half hour or hour, and 1 ticket is awarded for every 5.5 people that enter.
Tourney -> Satellite -> Cash : Sunday Hundred Grand $2.20 satellite (in blue text)
If you consider statistically that there is an 18.1% chance of getting a ticket, and it costs exactly 20% of the direct buy in to the tournament, it's a good value satellite. And if you don't want to enter... there's $11 tournament dollars for you.
This is how I play in it anyways. (speaking of which, I still need to qualify for this week)
Last 2 weeks:
June 22 (20852 Participants) - 2773rd (Rivered against - Made $22 something)
June 29 (18640 Participants) - 1656th (Rivered against, again - Made $18.64)
It's just a fun tourney purely on the amount of players.