Which means, that if we are bluffing, we want to make it bigger, to make opponent fold?
Well not really. If villain is going to fold he will fold to a smaller cbet OTF. 1/2 should be perfect, bigger bet is not needed.
And there is one more thing: we bluffed pre flop which is fine, but I'm not sure we should continue bluffing postflop because now villains range is quite strong and we have only a backdoor. Imo this would be a good spot to use delayed cbet or just check call.
What I´m afraid of is, aren´t we making cbet easy to call, when it´s just 1/2 of the pot? (at micro/low stakes)
what I understood from Lemon is that vs 1/2 its easier to fold for villain because he often does not get odds and he does not make mistake.
But vs 1/3 it becomes tougher because he does get closer odds to call with weak hands like A high. And if he folds too often, we bluff him cheaply. If he calls, we can 2nd barrel to make his Ax and other marginal hands fold.
I was talking in general.
Which means, that if we are bluffing, we want to make it bigger, to make opponent fold?
Usually 1/2 should be enough. But bigger size should increase fold equity I guess if player is thinking. I guess it will not make more top pairs fold, but if player calls marginal hands like A high vs 1/2 bet, then vs 2/3 he could fold I think.
Plus when deep, we have to cbet bigger because of implied odds he has.
As nitrol said we should also have value hands with same size, but I think this matter only vs smarter players or ones who you play more hands with. For example in zoom I believe many do not simply care about exploiting one oponent in micros. So I believe it is possible to exploit them by not balancing.