This is a situation i've frequently found myself in playing SH FL where
i've followed the charts and raised pre-flop with a hand lyk KJs KQo etc
and am heads-up on the flop after one opponent called.
I have the initiative but have missed the flop, they will check-call me down to the river as I try to semi-bluff, and then end up losing the showdown as they've caught bottom pair or something.
I'm not really sure what the play should be any advice? Should I bet the flop but then just check the turn and river? At what point do you give up the bluff/semi-bluff if you're being called down every street?
thanks,