Originally posted by jbpatzer
What would you say are the pros and cons of self publishing as opposed to finding a traditional publisher like 2+2 to market, print, edit and distribute your book? We haven't signed a contract with our publisher, and I'm starting to wonder whether you approach might not be better. You're a lot better known than me (obv) and TT, so maybe that's the key difference.
I guess I didn't really consider traditional publishing because both Tommy and Jared both decided to self-publish. I think Jared got advice from Leatherass and I'm sure Dusty looked into all his options before self-publishing. I also heard that 2+2 takes a big chunk of the sales (80-90%), but I never talked to them about the book so I can't say this with certainty. I know I could buy an ad on 2+2 for a few grand to advertise the book, but right now that's not worth it to me. I'm happy staying small and working out the kinks in the whole system (publishing/shipping/evaluating).
I also figured that enough people would know me to at least get a critical mass of books out there. After that, if the product is good, the word will spread. If not, I don't really want my name on something that's marginal but everywhere.
The big issue right now is how I want to handle U.S. and non-U.S. distribution via Amazon. Amazon does this thing called Fulfilment by Amazon (FBA). If I choose to go that route, I would ship a bunch of books over to an Amazon warehouse and they take care of the process from there. They then take a cut (obv). On the other hand, I can still list my book on their site (as well as Amazon.co.uk) and ship it myself. They take a smaller cut from that.
I think right now, the most +EV thing for me is to ship my own books to American, African, and Asian customers and ship a mass of books to the U.K. and have Amazon.co.uk take care of the Europe region for me. The whole situation is very fluent though, so two weeks from now I might be doing something very different. That's where I stand atm though.
I would love to hear your thoughts and advice on the matter. You've clearly been through the process and have experience with all the stages.
I think avoiding ebook versions, at least to begin with, is a good idea given the number of hacked ebooks that people have sent me.
That's my thinking. I did send a few of them out to get some initial reviews, but I did it to people that I thought were trustworthy and had no reason to spread my book around. I know that as soon as I start getting into my groove of distributing the print version, I'll re-evalute my options on the ebook.
FWIW, I think the feel and educational version of this print book is superior to the e-version.