but I think that the question applies across all PL and NL games.
Options:
bet small (or even check) hoping to induce a bluff -- for playing vs aggressive players esp OOP or against passive players that fold to aggression too much.
Risk: No bluff, or worse check back
bet big hoping to look bluffy, or to get passive players to call.
Risk: Opponent folds
bet really big -- why try for a little when you can get a lot?[1]
Risk: Opponent folds, split pot
Others?
Hand #1
Raise the pot vs river bet
Pacific Poker - $0.05 PL Hi/Lo - Omaha Hi/Lo - 8 players
Hand converted by PokerTracker 4
MP+1: 25.8 BB
Hero (CO): 110 BB
BTN: 111.2 BB
SB: 37.2 BB
BB: 69.2 BB
UTG: 60 BB
UTG+1: 11 BB
MP: 162 BB
SB posts SB 0.4 BB, BB posts BB 1 BB
Pre Flop: (pot: 1.4 BB) Hero has T♣:J♥:A♦:K♦:
fold, fold, MP raises to 2.2 BB, fold, Hero calls 2.2 BB, fold, SB calls 1.8 BB, fold
Flop: (7.6 BB, 3 players) 2♦:6♥:T♦:
SB checks, MP bets 7.6 BB, Hero calls 7.6 BB, fold
Turn: (22.8 BB, 2 players) Q♥:
MP bets 7.4 BB, Hero calls 7.4 BB
River: (37.6 BB, 2 players) J♣:
MP bets 10.8 BB, Hero raises to 70 BB, fold
Hero wins 56.4 BB
Rake paid 2.8 BB
Hand #2
Pacific Poker - $0.05 PL Hi/Lo - Omaha Hi/Lo - 9 players
Hand converted by PokerTracker 4
MP: 23.6 BB
Hero (MP+1): 137 BB
MP+2: 112.8 BB
CO: 24.2 BB
BTN: 57.2 BB
SB: 60 BB
BB: 27.2 BB
UTG: 128.6 BB
UTG+1: 105 BB
SB posts SB 0.4 BB, BB posts BB 1 BB
Pre Flop: (pot: 1.4 BB) Hero has A♠:A♣:5♣:8♥:
fold, fold, fold, Hero raises to 2 BB, fold, fold, fold, fold, BB calls 1 BB
Flop: (4.4 BB, 2 players) 8♦:8♠:A♦:
BB checks, Hero bets 1 BB, BB calls 1 BB
Turn: (6.4 BB, 2 players) 9♦:
BB checks, Hero checks
River: (6.4 BB, 2 players) T♥:
BB bets 6.4 BB, Hero raises to 12.8 BB, BB calls 6.4 BB
Hero shows A♠:A♣:5♣:8♥: (Full House, Aces full of Eights)
(Pre 63%, Flop 74%, Turn 79%)
BB shows K♦:6♦:7♣:T♦: (Flush, Ace High)
(Pre 37%, Flop 26%, Turn 21%)
Hero wins 30.4 BB
Rake paid 1.6 BB
[1] This is problematic when a split is highly likely, since you both lose to rake