PokerStars to launch casino games and sports betting

Blackjack and roulette to appear in a few weeks, with more games and sports betting in 2015.

After trialling it in Spain this year, PokerStars is now set to launch casino games and sports betting globally. It will begin this year with roulette and blackjack. 

“We are taking the same principles, practices and integrity that make PokerStars such a successful and beloved brand and applying them to new verticals,” said Eric Hollreiser, Head of Corporate Communications. “These new products will also support the development of poker and grow the overall business.”

Not every poker player wants to play casino games, and as such poker players will have the option to remove the games from the client and email marketing.

“We are committed to extending our leadership in poker and will continue to serve the passionate online poker player, while expanding our reach into new audiences and new gaming opportunities,” Hollreiser said.