I suck at bluffing but here is what I think:
1. Bluffing is not about limits but about opponents
2. On any limit it is stupid to try and get people of real hands - TP+ - they want to go to SD with them - who never called river with overpair in 400bb pot?
3. Bluffing is about making villains fold weak hand that is better than yours - middle pair, A high etc.
So what you need to do is to know who you play against. Wanna fire 3 streets - find a guy that c/c flop and turn with TT on K726r board and bet river vs him. See what he does there and adjust. Wanna bluff raise turn? Find someone that fire 2d barrel all the time and raise him.
Keep in mind that when you start bluffing more you will get called eventually. And that could be frustrating. It's one thing to reset mindset after unsuccesfull flop C-bet it's another to reset it after you spew your stack away. So even though the math is the same on the river - you bet 2/3 pot + they fold more than 40% = profit - the variance is much higher and if you have troubles with that it might be a problem later and cause bad play.
Finally one of the hardest things with bluffing is to get away from the "I wanna bluff now" bullshit and do it when there is actually profitable opportunity determined by stats, previous action of villain etc.