cEV = chip ev. Assuming there's no ICM considerations, I'm simply calculating the amount of chips you expect to win by making a specific move. That's the standard way to calculate EV, afaik. It's basically just EV, except with a c in front of it to denote that we're talking about chips, and not money 
I did re-read your post though, and I think I may have misread something when I made my previous post. What you're saying does make sense now. 
But I don't see much of a point in having an argument merely over variable names. I'll just clarify what everything means though.
cEV = chip EV. This is a term that should be in any tournament player's dictionary.
%fold = percentage of hands he folds when we raise
pot pre = pot pre flop
%call = percentage of hands he calls when we raise
%equity = equity we have against his calling range
pot = total pot we can win
amount put in = the amount we put in when we raised
Honestly, I think all are fairly easy to understand...
But again, we are arguing over something veeeery small! We're arguing over variable names! I don't think that's something worth arguing over.
I'll try to explain my formula as well as possible, since it's a tried and true formula. I'm not a 100% sure on this, but I think I've seen it pop up in a video here on PS somewhere as well. I just need to convince you that it works
I'll just use the same numerical example from this topic.
When we shove there's two things that can happen.
1: We pick up the pot right away.
2: He calls and we may win the pot by showdown, winning the pot equity we have or the rest of our stack.
Since we have decided that he's going to fold 14/43 hands, we know that he is going to fold 32% of the time, meaning we will be able to pick up the 100k pot 32% of the time.
Obviously we also need to account for the times he calls though. Since he's folding 32% of the time, we know he's calling 100 - 32 = 68% of the time.
Now, two things can happen when he calls. We can win, which is going to happen 40% of the time, which will win us a 660k pot. But we can also lose the remainder of our stack we put in, which is the last 300k we had.
So, putting in the numbers:
We have 0.32 * 100000 = 32000 fold equity.
When he calls, we expect to make 0.4 * 660000 = 264000 from just winning the pot. However, when we lose, lose everything we put in. That's the amount we're going to lose. So, we need to subtract that from the amount we're going to win. The result of this subtraction is therefore the amount we multiply by 0.68 (the % of the time he is going to call our shove). So with the numbers determined, this is what our EV calculation for shoving looks like:
cEV = 0.32 * 100000 + 0.68 * (0.4 * 660000 - 300000)
= 32000 + 0.68 * (264000 - 300000)
= 32000 + 0.68 * (-36000)
= 32000 - 24480 = 7520
Hopefully what I'm doing makes sense now.
Again, I'm not arguing here. I'm just explaining what I'm doing