News: Go where the mobile players go for the softest games

One of the reasons why Spin & Go is profitable is because it is the most attractive option for new mobile users.

Last month I wrote about why jackpot style formats like Spin & Go are profitable, not because of the jackpot itself but because of the jackpot mentality that players go to them with.

There is another reason why I think Spin & Go in particular is profitable and it is all about the customer journey most people who discover it embark on. We already know why the big jackpots are enticing and now we also have the UFC rebranding of Spin & Go which must be bringing a reasonable amount of new players to the game. I think this is why we have seen the recent addition of a $2 million jackpot game wth a $5 buy-in, to appeal to these new players.

However, I think maybe the best reason to play Spins after the jackpot mentality is because the majority of customers coming to the game are mobile players. The typical mobile player is only playing one table, almost certainly is not concentrating on the game as much as a desktop grinder and is probably multitasking doing something else at the time.

Last week Nick Jones of pokerfuse revealed PokerStars have steadily dealt 2 million hands per hour for ten years despite a decade of disruption in the marketplace. If you contrast this information with what Severin Rasset told us last year about 80% of new traffic being mobile (and the recent push with UFC Spins and big jackpots), you can safely bet there are tens of millions of Spin & Go hands played per day. This seems the case for all operators with a Lottery SNG, the first Diamond Club Elites at partypoker got their via their own version Spins, showing there is a lot of liquidity across sites.

Spin & Go is perhaps the ultimate mobile poker game. First of all you don't have to squint to follow the action like in other mobile formats, because it is only three handed. What mobile ultimately offers poker players is the convienience of a quick game, which Spin & Go promises too. The same is true for the convienience of Zoom poker for short sessions, but Spin & Go has the added bonus of the potential life-changing jackpot and being an easier to pick up for newbies.

The golden rule of game selection is to go where the recreational players are and in the digital world that is probably in whatever format is best optimised for mobile.

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