News: Join the Stars £100 Million Challenge

The Stars Group, the parent company of PokerStars, introduced a historic new promotion for the upcoming World Cup in Russia. Straightforward and free to enter, this unique contest is open to all players in the UK, Sweden, Denmark, Norway and Finland.

The task is simple: correctly predict all 64 results from this summer's World Cup and bag a record-setting £100 million bounty if you manage to select the correct outcome (win/loss or draw) for all the games played.

Each eligible player has one free entry to join the contest and make his predictions until June 13, 23:59 UK time ahead of the opening match between Russia and Saudi Arabia. Additionally, players will have the option to gain extra entries by completing different types of challenges at PokerStars, BetStars, or the PokerStars Casino.

Additional $75,000 Leaderboard

In addition to the massive top prize every entrant will also participate in the Leaderboard Challenge where another 1,000 prizes are up for grabs, amongst them $10,000 in cash and a $30,000 PSPC Platinum Pass as well as Spin & Go tickets, BetStars free bets and PokerStars Casino bonus spins.

With points awarded for correct predictions, entrants can also track their progress against friends, relatives and neighbours during this summer's World Cup, making the global football festival even more exciting and fun to watch.

First multi-brand ambassador

Freddie Flintoff is over the moon for being part of the promotion

The Stars £100 Million Challenge will also introduce the first multi-brand ambassador for the Stars Group, former cricket star and popular TV presenter, Freddie Flintoff.

"When we decided to launch the biggest betting promotion in history, we thought about hiring the biggest star in the world to be the face of the Stars £100 Million Challenge... but there isn’t a star that’s big enough so we got Freddie Flintoff," joked Christopher Coyne, Chief Marketing Officer of Stars Interactive Group.

Forum: The Stars £100 Million Challenge