Kalshi partners with CNBC

More mainstreaming of prediction markets as a second news partner signs up to offer their real time data insights.

In yet another major partnership between prediction markets and mainstream operators, CNBC and Kalshi have signed an exclusive deal for Kalshi's prediction data to be incorporated into CNBC's editorial coverage. 

Starting in 2026, Kalshi's prediction markets will be utilised across all of CNBC's TV and digital channels. This will be included on popular shows like Squawk Box and Fast Money. 

A Kalshi ticker will run alongside the broadcasts, and Kalshi will offer CNBC specific markets. 

“Prediction markets are rapidly shaping how investors and business leaders think about important events,” said KC Sullivan, President of CNBC. “Kalshi’s data will serve as a powerful complement to CNBC’s reporting and help people stay better informed about the world around them.”

“The world of finance depends on real-world outcomes; Kalshi predicts those outcomes,” said Tarek Mansour, CEO of Kalshi. “Together with CNBC, we’ll bring accurate, market-driven predictions to financial reporting. It’s the next evolution: moving from data about what’s happening now, to real-time forecasts about what’s happening next.”

Further mainstream adoption

This is not the first news service to harness the data from prediction markets. Google Finance has integreated both Polymarket and Kalshi forecasts into its reporting. 

All of which is helping to legitimise and mainstream prediction markets in the US, as a legal alternative to gambling and sports betting in states where that is not allowed. 

In the last six months prediction markets have partnered with numerous major franchises, including from the world of sport, and recieved billions in investment. They even appeared on an episode of South Park to show just how mainstream they have become.