Updated on 21 Feb 26 by
Barry carter
Poker Expert

How professionals think about bluffs

Get out of break-even poker with this new video on the right way to think about bluffing and how it helps your value hands.

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We are back with another offering from the folks at the leading GTO trainer tool GTO Wizard

Do you wish your opponents would always call your value, but always fold to your bluffs? It would be nice, but it's not realistic. 

In this new video from Matt Hunt, he breaks down how break-even players think about bluffing and why it is so flawed. This includes:

  • Shifting your perspective on bluffs and value
  • Why your bluffs increase your EV from value hands
  • What to do when Villain does not fold
  • Example hands from personal experience

Your bluffs service your value, and vice versa. This video will help you get out of that break-even mindset. 

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What is GTOWizard?

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GTO Wizard is an advanced GTO trainer that shows you how to play against a perfect opponent. 

You can play full hands from preflop to river to learn anything and everything you need to know to make your game harder to exploit. 

The interface is designed with learning in mind, with custom filters to drill down on important information, dynamic training modes to fine-tune spots, and advanced AI to do your own solves. 

You can also upload your hand histories to get your own GTO score and discover where you need to improve. GTO Wizard also has some of the best free strategy content available anywhere in poker. 

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Poker Expert

Barry Carter is the editor of PokerStrategy.com and the co-author of The Mental Game of Poker 1 & 2, Poker Satellite Strategy, PKO Poker Strategy, Endgame Poker Strategy, GTO Poker Simplified, Mystery Bounty Poker Strategy and Beyond GTO. In 2025, he won the Global Poker Awards for Best Book and Twitter Personality of the Year.